Hi-Tec wins GOLF EUROPE Product Awards 2008
October 8th, 2008 | Biomechanics Consultancy, Hi-Tec, Quintic Video SoftwareGlobal sports and outdoor footwear manufacture HI-TEC are proud winners of the Golf Europe Product Awards 2008 presented yesterday at the Golf Europe Exhibition, Germany. Judged by leading industry experts the HI-TEC Pure Power WPi scooped top prize at this years prestigious awards only open exclusively to innovative products scheduled for market introduction in 2009.
The brand new HI-TEC Pure Power WPi is a revolution in golf footwear, never seen before! Featuring HI-TEC’s exclusive CDT game enhancement technology, developed in partnership with Quintic Consultancy and world number 4 and 3 time major winner Padraig Harrington, this style continues to prove that winning power does come from your feet!
The Pure Power WPi also features the worlds first in nano technology – ion-mask™. ion-mask™ is a brand new, earth friendly, scientific advancement that works on a molecular level to repel water and other liquids, ensuring your footwear stays lighter, dryer and cleaner for longer, without changing the original properties of the material.
Unlike other waterproofing technologies that only offer waterproofing with a degree of breathability, the ion-mask™ water management technology offers a further 6 key benefits.
- 100 % Waterproof – By enhancing each individual fibre of the materials themselves and with particularly dense material such as leather it is possible to engineer a 100% waterproof product.
- 100% Breathable – The treatment binds invisibly (on a nano scale) to material fibres, enhancing them, rendering the material as breathable after the process as before.
- Hydrophobic – By enhancing each individual fibre the shoe itself becomes protected, much less absorbent to liquids and quicker drying.
- Lightweight – A treated shoe does not absorb as much water in wet conditions and is on average 35grams lighter than those with a membrane.
- Stay Cleaner – Like water, the treatment also helps to repel dirt and reduce staining whilst the low surface energy prevents long-term dirt and mud build up.
- Environment Friendly – Non toxic, minute quantities of chemical are used during the room temperature process ensuring virtually no waste of materials of energy in comparison to dip application (DWR’s) or membrane technologies.
The award winning Power Power WPi represents a perfect illustration of HI-TEC’s commitment to instantly comfortable and lightweight game enhancing footwear. Available from May 2009 in White / Silver and White / Cobalt in sizes 6-12’s inc halves the Pure Power WPi has a suggested retail around £109.99.
Discover more about HI-TEC featuring ion-mask at www.wetisdry.com
Discover more about HI-TEC CDT at www.cdtpower.com
HI-TEC Powers Padraig to Major victory AGAIN!
July 23rd, 2008 | Golf Biomechanics, Hi-Tec“It’s no coincidence that I was wearing the world’s best golf shoes in winning back-to-back Open Championships. In some of the most testing conditions ever, HI-TEC’s CDT technology gave me amazing balance and stability“.
Padraig Harrington Open Champion 2007 & 2008
“I wouldn’t dream of playing in anything but HI-TEC CDT golf shoes“
Padriag Harrington – Open Champion 2007 & 2008
World Number one Squash player Amr Shabana ties up with Hi-Tec…
October 22nd, 2007 | Biomechanics Consultancy, Hi-Tec, Quintic Video Software
Egypt’s World Number one squash player Amr Shabana has signed a two-year worldwide agreement with HI-TEC Sports.
The 28 year old from Cairo, who this month celebrated one and half uninterrupted years at the top of the PSA World Rankings, first reached the number one spot in April 2006 and has since maintained his dominance by adding five PSA Super Series titles to the take his tally to 16.
The agreement will see the two times world champion sporting the new 4:SYS Squash World Squash Championship model, launched especially for next years HI-TEC World Squash Championships. He joins several top stars including current World Champion David Palmer, James Willstrop, Nick Matthew and Lee Beachill in wearing the brands revolutionary new 4:SYS Squash shoes.
HI-TEC’s Group Brand Communication Manager, Jason Larke said: “Amr has consistently demonstrated his credentials as one of the worlds top players and no-one can argue with his record. HI-TEC has a long long history of working with the worlds best players and I am immensely proud that we can welcome Amr and look forward to working with him in the future.”
Shabana, looking to add to his list of successes at the forthcoming British Open, said of his signing: “It is great to join such a famous Squash brand, I know of the work that has gone into their new shoes and it was great to finally get on court with them. The cushioning and grip is fantastic, they are so comfortable, light and they really help my game and protect my body. I am looking forward to competing in them at the British.”
Over 2 years in development the revolutionary 4: SYS Squash shoes have been independently tested and designed by biomechanics experts Quintic Consultancy Ltd. Specifically designed to cater for dynamics of movement in Squash they boast up to 38% better impact absorption, up to 35% total reduction in force and up to 6 times better grip than any other brand tested.
For further details please visit http://www.changeyourshoes.co.uk/
